5 Tips for Indie Music Artists to Plan Their Single Release

Releasing a single can be a crucial step in your music career, especially when targeting radio play. Whether you’re aiming for commercial radio or campus stations, proper planning is key to making your release a success. Here are 5 essential tips to help you navigate your single release strategically and effectively. Let’s get started!

Tip 1: Plan for Multiple Single Releases

If you’re targeting commercial radio, it’s essential to plan on running campaigns for at least three singles. Many radio stations hesitate to support first singles. By having a series of singles lined up, you increase your chances of getting significant airplay.

Tip 2: Create a Physical EP

For those targeting campus radio, it’s important to prepare a physical EP that includes at least four songs. This not only provides stations with enough content to consider but also showcases your versatility as an artist.

Tip 3: Develop a Marketing Plan

Craft a detailed promotional strategy that outlines how you’ll promote your single. Consider social media campaigns, email newsletters, and engaging with fans directly. Your visibility can significantly impact your single’s success!

Tip 4: Connect with Marketing Pros

Secure a publicist, radio tracker, and other marketing professionals in advance. These experts can book up quickly and provide valuable advice leading up to your release, significantly enhancing your promotional efforts.

Tip 5: Timing is Everything

Choose your release date wisely! Consider avoiding major holidays or other big releases that might overshadow yours. Timing your release can help you capture the audience’s attention more effectively.

Are you ready to get played and charted on Canadian radio? 📈
Contact AM to FM Promotions today! Let’s make your music heard across the airwaves!