About Andrea Morris & AM to FM Promotions:
Ready to get your music played and charted on Canadian radio? Then you should know Andrea Morris of AM to FM Promotions, established in 2004. While many veteran industry folks rest on their laurels, Andrea continues to push the boundaries while promoting independent music.
AM to FM is the only radio promotion company that hosts a live concert and YouTube series to promote their artists called AM to FM Live. Her North of Nashville showcase took the concept a step further and flew in key radio programmers to see artists perform. Each artist got to spend quality time with the programmers and the innovative idea became an award-winning documentary, North of Nashville: A Canadian Music Revolution.
With AM to FM, Andrea has promoted key artists such as Nasri (Magic!), Serena Ryder, Bif Naked, Yukon Blonde, Kelly Fraser, Matt Mac, D.O.A and Fernando Saunders (Lou Reed).
Before AM to FM, Andrea held the positions of National Canada or Regional U.S.A. Radio Promotions Director with labels such as IRS, Sire, Discovery, Linus and Song Corp. She also held many music director and on air radio personality positions in Canada, U.S. and U.K.
Radio promotion remains AM to FM’s core focus, however, Andrea strongly believes in exploring opportunities for artists beyond radio. She has referred many artists to Canadian and International labels, distributors, booking agents, managers, lawyers, and publicists to maximize their impact in the industry. With an impressive number of years in the music and radio industry, Andrea’s passion for helping artists succeed remains constant.
“Andrea’s enthusiasm and professionalism shone through!”
“Working with Andrea from AM to FM in Canada was an unforgettable experience, and it made my first international release not only seamless but incredibly enjoyable.
From the very beginning, Andrea’s enthusiasm and professionalism shone through, creating an atmosphere where creativity could flourish. She had an exceptional knack for understanding my vision and translating it into actionable steps that made the entire process feel smooth and organised”.
Andy Penkow, Australian Country Artist
You should also know these random but necessary facts about Andrea Morris…
In the past year, Andrea has secured Mindflip’s second Top 30 single, Jay Kutcher’s first single hit #41 and the Blue Ridge Band reached the Top 50.
Andrea loves taking her friends and clients to her favourite wineries. Stay tuned for the launch of the Spill The Wine podcast!
Before Andrea Morris was a radio promoter she was an air radio personality and had the pleasure of interviewing artists such as Sir George Martin, Chris Isaak, Perry Farrell, and Gord Downie.
Andrea always names her dogs after a character in one of her favourite television comedies. Tobias was named after Tobias on Arrested Development. Dunphy was named after Phil Dunphy on Modern Family. Her new pup, Nandor, is named after her favourite vampire on What We Do in the Shadows.
Andrea was the first person in the UK to play Chris Isaak’s “Wicked Game.” When she met him she told him it would be a big hit and he said “I’m not the kinda guy who has hit records.” A few years later, she had moved back to Cleveland and saw him backstage after his show and he came over full of hugs and kisses to say “You were right! Thank you for believing in me”